The thinker-doer dilemma

Thinksynq was a unique player in the world of consultants, software specialists and outsourced solutions providers. The team had a wealth of strategic and tactical expertise, perfectly at home with both big picture scenarios and detailed executions. While the company name captured their USP to some extent, the brand communication had to be differentiated and in sync with their DNA.

Getting out of the boardroom

Moving away from consulting stereotypes of glass panelled conference rooms and suit wearing executives, we gave brand thinksynq a very relatable look and feel. Across the website and communication, we used realistic illustrations and familiar looking faces. The idea was to show people who would roll up their sleeves and partner their clients all the way through. 

The language used on the site was also simple, minimal and free of numbing jargon. The team built on the catchphrase “business practitioners”; to firmly establish that thinksynq had been there and run that!

Think simply

The brand’s signature style encompassed all elements. The naming hierarchy for its products was established with each new launch contributing back to the mother brand. Team Rubecon went further and designed all of the product interfaces in the standout red-grey thinksynq colours. 

Extensions? Yes please!

As the brand grew, interesting extensions became possible, thanks to the strength of the core idea – a no-nonsense, hands-on and practical approach to even the most complex business challenges. 

Our team created a unique comic strip “Megacawrp”, which was a hilarious take on CEO mindsets, CFO challenges, investor expectations, founder personalities, HR tangles & more. It helped the brand connect to small and medium enterprises thanks to the warm, insightful and friendly humour of the content.