Quality since 1966

A global leader in the manufacture of critical, high precision components for the automotive, infrastructure, windmill and aviation sectors, Sundram Fasteners was built on excellence. A quality that was part of the company’s DNA since its inception in 1966. While Sundram Fasteners always let their work do the talking, the directors decided that the company’s 50th year anniversary was the right time to make a big announcement.

The unseen force

As a vendor to some of the world’s biggest clients, Sundram Fasteners had always worked behind the scenes. But each component that left the company’s assembly lines played a part in painting the bigger picture. Many projects, from space shuttles to windmills and from vehicles to aircrafts, had been powered by the company’s high-precision products. The company was also very keen about putting their employees at the forefront of the campaign. That’s what we worked with.

Ready for lift-off

The idea behind the campaign was to use visuals of employees working with models of equipment, structures and machines powered by Sundram Fasteners’ products. We also created a brochure which tied together with the announcement campaign visually and with the powerful line – TVS and proud.