A date with data

Latent View is among the biggest data analytics companies in the world, and has teams across geographies. With their IPO around the corner, they wanted a stand-out rebranding campaign that would attract their core audience – the brightest of young minds. 

Latent Who?

The competition for talented 25-30 year olds either as employees or potential investors was immense. Every IT company was eyeing this segment and pumping out communication furiously. Latent View had never done much publicity or branding campaigns; they were practically invisible to their TG.

Big Data not Boring Data

We took chunks of the brief and broke it down. There were several USPs. Latent View was a great place to work. It had the most exciting career opportunities. Its clients were Fortune 500 companies in sectors like BFSI, CPG & Retail, Tech, Industrials, Media & Entertainment. We needed a single engaging idea to unite all these reasons-why. 

Food for thought

Moving away from tech and futuristic styles that were dime a dozen, we honed in on something fresh, eye-catching, and universally relatable. Food became our ubiquitous visual element, paired with short, catchy headlines – the result: communication that was instantly disruptive and intriguing. 

Slice, dice and send it out!

From raw eggs to cubed oranges, we played with colours, textures and patterns, to create an entire set of posters and digital communication; highlighting the major talking points of Latent view. 

Repeat the order

Our audience’s appetite was definitely whetted.