Learning without limits

Krea University is designed to prepare students for the unprecedented challenges of the 21st century. The University pioneered the concept of “Interwoven learning”, that merges together the arts and sciences, creativity and action, eastern and western perspectives. It draws upon the profound learnings of the past and present, to ready students for the future.

Translating a vision

Right from the logo, every element of the Krea communication had to reflect the higher purpose of the institution. It had to enhance Krea University’s core promise – creativity in action. It had to be young yet capture the sense of gravitas and timelessness that befits an institute of higher learning.

Bringing it together

The logo and visual mark were created using vivid shades of blue, designed to appeal to the thinking and aware student of today. The motif captured the idea of interwoven learning, collaboration, co-creation and innovation. All branding elements were crafted to reflect the hallmarks of Krea University – openness, flexibility and accessibility.

The brand in action

The visual language of Krea University had to be unique and memorable; as various audiences interacted with the brand, like students, parents, faculty, partners, employees and more. The idea had to be universally understood and strong enough to extend across various media, both online and offline.

The team honed in on illustrations as the main theme, working with international artists to create a customised set. The bank of vivid and subtle illustrations interlaid with Krea’s chosen typefaces, gave rise to a dynamic brand look that showcased various perspectives and scenarios.

University Colours!

Brand Krea stood out from day 1, using a consistent approach to its communication. The visual style, language and tone of voice, shaped the website, social media posts, and all communication material.