The brief was to create a campaign that could live up to the name ‘Icon’. No pressure.
The Brigade Group has the habit of doing things in style. So when they told us they were launching Chennai’s first-ever mixed-use luxury destination, a project that combined high-end residences, retail, and offices, we knew this wasn’t just another campaign. This was the announcement of something the city had never seen before. And it had to feel like it.…
The name? Brigade Icon.
The mandate? Make it look and feel iconic in every sense of the word.
This wasn’t just about showcasing architecture or location. It was about building desire. About creating something that felt powerful, aspirational, and unmissable, all at once.
So we leaned into a bold, type-led design with copper tones and a rich metallic finish to signal power, sophistication and a certain unmistakable premium-ness.
We turned up the volume further with a print and outdoor campaign that brought power, class and sophistication together, on the same page, and in some cases, the same hoarding.
