Think dairy, think Hatsun

The brand introduced a range of products like Curd, Paneer, Cooking & Table Butter, Yoghurt, Yoghurt Milk Shakes, Milk Beverage, Dairy Whitener and Skimmed Milk Powder to name a few. The products were made available in handy sizes and packaging formats.

Today, Hatsun is a national brand that is growing at a steady pace. 

Cow’s milk – oh so good!

The brand philosophy and communication of Hatsun stems from the product essence itself. 

Milk sourced from quality cows that are reared in the pastoral heartlands. Fed on lush green grass, drinking clean water, breathing in crisp fresh air and basking in golden sunlight, the cows provide creamy, frothy milk that goes into the making of every dairy product of Hatsun.

A world of its own

With the brand’s DNA framed so clearly, the next logical step was to create the world of Hatsun. We worked on bringing alive the magical, sun-kissed pastures, the rolling green hills, blue skies and pristine water bodies, in every piece of communication. 

A drop, an identity

Since delicious, nutritious milk was at the heart of Hatsun, the packaging used a single milk drop as the main visual identifier. The milk drop wrapped itself aesthetically around various products, placed on Hatsun’s signature landscape. Every element of design was crafted to evoke and enhance the Hatsun experience. 

How about a little teleportation?

We wanted our customers to immerse themselves in our world, a dream-like world of picture perfect meadows, sky and cows. The main communication used a smart, teleportation device that strongly associated brand consumption with nature, freshness and bliss. The brand’s signature track also became an integral part of the feeling that the communication tries to evoke. 

The tactical communication while visually in the same space, focussed on usage occasions, product attributes and habits.

The result of these strong and consistent brand linkages led to Hatsun establishing itself very quickly in a competitive market place, and occupying a distinct space in the consumer’s mind. 

It also set up the perfect platform for launching new products in the Hatsun portfolio

Marching ahead

Brand Hatsun will always operate from a  deep understanding of customer needs. The portfolio keeps evolving to meet changing consumption patterns and demand. Whether it’s 99% fat-free skimmed milk or yummy, healthy yoghurt shakes, a Hatsun offering will always be on hand!