Classic, Casual, and California Cool
Beverly Hills Polo Club (BHPC) had long been a symbol of preppy, club-inspired fashion, the kind that balances timeless ease with modern sophistication. Known for its blend of classic tailoring and casual confidence, the brand decided to create a refreshed communication language that reflected its global lifestyle personality with sharper consistency across markets.
A Global Icon with a Contemporary Accent
The global brand book was our compass; we just needed to ensure the visual and verbal language remained consistent across every touchpoint. Our role spanned across communication and design, reworking existing campaigns, creating in-store collaterals, print and digital ads, catalogues, and a sleek lookbook that gave the brand its own contemporary presence in the global fashion space. We also designed a range of product tags for different collections and helped conceptualize store interiors to extend the brand’s aesthetic into its physical environments.
The Polo Spirit, Recut for the Ramp
The inspiration for the design and packaging started, quite literally,
on the field.
We took cues from the sport of polo itself, the sense of discipline, balance, and understated confidence it embodies. The design aesthetic stayed true to the brand’s character: classic yet contemporary, polished yet relaxed- a perfect expression of that modern, club-inspired casualness BHPC stands for.
Style That Travels Well
We worked on campaigns that retained the brand’s global tonality while creating a more unified visual and narrative identity. The lookbook and catalogues echoed the same philosophy, with sophisticated layouts, strong imagery, and typography that felt international yet approachable. In stores, the visual story stayed consistent, clean, confident, and inviting.
The refreshed communication helped strengthen the brand’s global presence and design coherence, creating a seamless blend of preppy sophistication and contemporary ease, aspirational, effortless, and unmistakably Beverly Hills Polo Club.
